Upskill Guides -A Delightful structed learning experience

Product Design | 2020

About the project

A structured and organised learning experiences accross different levels & interests : Upskill Guides

A way through which someone can learn a skill from the curated resources in a organised way. The process should be delightful and rewarding enough for the user to learn.

Problem

Consuming curated content across varied interests and learning levels

  • Content is scattered on the internet and learning is unstructured
  • Learning on the internet is not personalised according to the expertise level of the learner
  • Learning from the internet becomes boring and not rewarding overtime resulting is loss of motivation to learn

Problem Space

On Searching for a particular topic on the internet, the results are unstructured, scattered around various topics and do not have a starting point

Here’s an overview on how searching to learn a topic (e.g Motion design) works on the internet

Empathy mapping

To empathise with our users we tried understanding how they felt, thought or acted through the existing learning process

Solution Space

After researching and understanding the user pain points we internally brainstormed on different approaches to tackling the issues at hand.

Even with the Upskill app current state, learning across different interests becomes difficult and not makes a significant measurable improvement of the topic learned, for learners who wanted to deep dive on specific topics the curated content aka Guides were built. Before we began on working on individual aspects, a top down user flow was made

Approach 1

Introducing interest basic categorisation

Even with the Upskill app current state, learning across different interests becomes difficult and not makes a significant measurable improvement of the topic learned, flow was made

Approach 2

Introducing level based learning

Guides within a particular interest are level based, which allows the user to learn depending on their knowledge and expertise of the topic. This further structures the process of learning a skill and allows to upskill on a topic overtime. Level based learning also makes searching more efficient and fast.

How was it implemented?

Different aspects of Level based learning was introduced across the feature. Rewards were based on levels, from certificates, to exclusive badges to upskill coins were given incrementally as the level increased to motivate the user for continuing to learn a skill.

Humanising the experience

Going a step ahead, we wanted to motivate the users to continue on Upskilling. We added delighters, feedback loops and added functionalities that humanised the whole learning experience

In the empathising phase most users mentioned about how the entire self learning on the internet was boring and not rewarding enough for the efforts put. We wanted a engaging and efficient experience for our users

Guided Onboarding

The users when clicked on guides were given inputs on how guides will function and how they can learn from it

These prepped our audience for the new feature roll out

Feedback Loop

User input is crucial to shaping an experience. Through user feedbacks we tried to make the experience more personalise

On a internal level this helped us notch up our content creation

Tackling drop - offs

The major problem with most self learning methods was lack of motivation to actually complete. Through drop offs we tried analysing why users dropped off and how they won't.

The little micro-interactions here were intented to make the user not drop out

Check out Upskill India app

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