Product Design | 2020
About the project
A way through which someone can learn a skill from the curated resources in a organised way. The process should be delightful and rewarding enough for the user to learn.
Problem
Problem Space
Here’s an overview on how searching to learn a topic (e.g Motion design) works on the internet
To empathise with our users we tried understanding how they felt, thought or acted through the existing learning process
Solution Space
Even with the Upskill app current state, learning across different interests becomes difficult and not makes a significant measurable improvement of the topic learned, for learners who wanted to deep dive on specific topics the curated content aka Guides were built. Before we began on working on individual aspects, a top down user flow was made
Approach 1
Even with the Upskill app current state, learning across different interests becomes difficult and not makes a significant measurable improvement of the topic learned, flow was made
Approach 2
Guides within a particular interest are level based, which allows the user to learn depending on their knowledge and expertise of the topic. This further structures the process of learning a skill and allows to upskill on a topic overtime. Level based learning also makes searching more efficient and fast.
Different aspects of Level based learning was introduced across the feature. Rewards were based on levels, from certificates, to exclusive badges to upskill coins were given incrementally as the level increased to motivate the user for continuing to learn a skill.
Humanising the experience
In the empathising phase most users mentioned about how the entire self learning on the internet was boring and not rewarding enough for the efforts put. We wanted a engaging and efficient experience for our users
The users when clicked on guides were given inputs on how guides will function and how they can learn from it
These prepped our audience for the new feature roll out
User input is crucial to shaping an experience. Through user feedbacks we tried to make the experience more personalise
On a internal level this helped us notch up our content creation
The major problem with most self learning methods was lack of motivation to actually complete. Through drop offs we tried analysing why users dropped off and how they won't.
The little micro-interactions here were intented to make the user not drop out